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STRATGY FORMULATION 1. ENVIRONMENTAL APPRAISAL Concept of Environment Environment means surroundings, external objects, influences or circumstances under which someone exists. The environment of any organisation is ‘the aggregate of all conditions, events and influences that surround and affect it.’ CHARACTERISTICS OF ENVIRONMENT 1.Environment is complex- it contain no. of factors, events, conditions and influences arising from different sources. They all interact with each other to form en
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  STRATGY FORMULATION 1. ENVIRONMENTAL APPRAISAL  Concept of Environment Environment means surroundings, external objects,influences or circumstances under which someoneexists. The environment of any organisation is ‘the aggregate of all conditions, events and influences that surround and affect it.’  CHARACTERISTICS OF ENVIRONMENT 1.Environment is complex- it contain no. of factors,events, conditions and influences arising from differentsources. They all interact with each other to formentirely new sets of influences. 2.Environment is Dynamic- it is constantly changingin nature. Due to many influence operating, there isdynamism in the environment causing it tocontinuously change its shape and character.  CHARACTERISTICS OF ENVIRONMENT 3. Environment is multi-faceted- a particularchange in the environment , or a new developmentmay be viewed differently by different observers.Hence the same development is viewed asopportunity by one organisation while as a threatby another organisation.
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