19041302 Project Report of Business Standard

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ICBM – SCHOOL OF BUSINESS EXCELLENCE (2008 – 2010) Target Market, Market Segmentation and Penetration of Product or Service DHEERAJ KUMAR MISHRA ROLL NO. 101160045 Target Market, Market Segmentation and penetration of Product or Service of 29 March 2012 ICBM-SBE Sitesh Kumar Soni 2 CONTENTS              OBJECTIVES OF THE STUDY INTRODUCTIO HISTORY OF THE NEWSPAPERS ORANIZATION PROFILE PRODUCT PROFILE TARGET MARKET,MARKET SEGMENTATION…. RESEARCH METHODOLOGY DATA ANALYSI
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  Target Market, Market Segmentation and Penetration of Product or Service DHEERAJ KUMAR MISHRA ROLL NO. 101160045 ICBM  –  SCHOOL OF BUSINESS EXCELLENCE (2008 – 2010)  29 March 2012ICBM-SBE Sitesh Kumar Soni 2 Target Market, Market Segmentation andpenetration of Product or Service of   CONTENTS  OBJECTIVES OF THE STUDY  INTRODUCTIO  HISTORY OF THE NEWSPAPERS  ORANIZATION PROFILE  PRODUCT PROFILE  TARGET MARKET,MARKET SEGMENTATION….    RESEARCH METHODOLOGY  DATA ANALYSIS AND INTERPRETATION  FINDING  CONCLUSION AND SUGGESTION  LIMITATION  BIBLIOGRAPHY  ANNEXURE 29 March 2012ICBM-SBE Sitesh Kumar Soni3  29 March 2012 ICBM-SBE Sitesh Kumar Soni 4 ã To the target market of Business standard. ã To identify the segment of Business Standard. ã To study the market penetration strategy of Business standard in various areas like Secunderabad,Banjara Hills, Paradise, koti, Kairtabad, Somajiguda, Mehadipatnam & IBS college Hyderabad. OBJECTIVE OF THE STUDY
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