28314264 Amarish Thesis Retail Marketing in India

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Retail Marketing in India. “RETAIL MARKETING IN INDIA” A RESEARCH REPORT Submitted in partial fulfillment of the requirements for the post Graduate Diploma in Management (PGDM) By: Amrish Kumar Yadav PGDM- 2008-10 Under The Guidance Of: Mr. Gaurav Aggarwal Submitted To: Mr. Gaurav Aggarwal GREATER NOIDA INSTITUTE OF MANAGEMENT Greater Noida Retail Marketing in India. SYNOPSIS Thesis Title: “Retail Marketing in India” Introduction: The Indian retail industry is now beginning and growing d
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  Retail Marketing in India. “RETAIL MARKETING IN INDIA” ARESEARCH REPORT Submitted in partial fulfillment of the requirements for the post Graduate Diploma in Management (PGDM) By: Amrish Kumar YadavPGDM- 2008-10 Under The Guidance Of: Mr. Gaurav AggarwalSubmitted To:Mr. Gaurav Aggarwal GREATER NOIDA INSTITUTE OF MANAGEMENTGreater Noida  Retail Marketing in India. SYNOPSISSYNOPSISThesis Title: “Retail Marketing in India”Introduction : The Indian retail industry is now beginning and growing day byday.The concept of retail which includes the shopkeeper to customer interaction, hastaken many forms and dimensions, from the traditional retail outlet and street localmarket shops to upscale multi brand outlets, especially stores or departmental stores.In this thesis, I had focusing on two aspects of retail marketing i.e. Store Retailing and Non store Retailing .  Store Retailing : Store Retailing includes departmental store, which is a store or multi brand outlet, offering an Varity of products in various categories under one roof,trying to cater to not one or two but many segments of the society  Non store Retailing . : Non store Retailing Includes direct selling, direct marketing,automatic vending.Therefore, this concept of retail marketing through departmental stores, which is comingup in a big way in India was decided to be studied in detail, through an exploratory andconclusive research. Objective:- The over all objective of the thesis is to study the concept of Retail Marketing in India OBJECTIVE :  Retailing in India – Past, present and future  Retail Marketing in India.  Future growth potential of Retail Marketing in India.  How do Indian retailers sell their product?  Which International retailers eyeing Indian market..  Retail Marketing in India. OBJECTIVE The over all objective of the thesis is to throw light on Retail Marketing in India SUB OBJECTIVE :  Retailing in India – Past, present and future  Future growth potential of Retail Marketing in India.  How do Indian retailers sell their product?  Which International retailers eyeing Indian market..
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