2a. SWOT Analysis 10

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SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis SWOT Analysis ã The SWOT Analysis framework is a very important and useful tool to use in marketing Management and other business applications. ã As a basic tool its mastery is a fundamental requirement for the marketer, entrepreneur or business person. ã A clear understanding of SWOT is required for business majors. What is a SWOT Analysis? ã A scan of the internal and external environment is an important part of the strategic p
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  SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis  SWOT Analysis ã The SWOT Analysis framework is avery important and useful tool to use inmarketing Management and otherbusiness applications. ã As a basic tool its mastery is afundamental requirement for themarketer, entrepreneur or businessperson. ã A clear understanding of SWOT isrequired for business majors.  What is a SWOT Analysis? ã A scan of the internal and externalenvironment is an important part of thestrategic planning process. ã Environmental factors internal to the firmusually can be classified as strengths ( S ) orweaknesses ( W ), and those external to thefirm can be classified as opportunities ( O ) orthreats ( T ). ã Such an analysis of the strategicenvironment is referred to as a SWOTanalysis .  The SWOT Matrix
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