A Project Report on Awareness and Attitude of Consumer Towards HCL Infosystems Office Automation Products and Market Potential

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A Project Report on Awareness and Attitude of Consumer Towards HCL Infosystems Office Automation Products and Market Potential
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  Awareness and attitude of consumer towards HCL Infosystems office automationproducts and market potential EXECUTIVE SUMMAY Project Title: “Awareness and attitude of consumer towards HCL Infosystems officeautomation products and market potential in Hubli and Dharwad”1.Statement of the problem.To identify the new potential customer for LCD Projector, Plasma TV,Digital copiers & Duplo digital duplicator and to measure their awareness and attitudetowards the above products.Development of an effective business strategy Demand Informationregarding the Customers, their behavior, the dynamics of the purchase attitudetowards the purchase etc. therefore, the area of study includes,  Understanding the product/ technology,  Identifying and studying the domain of the product.  Analyzing their need for the product  Identifying the various targets segment and opportunity.2.Need for study:As the market of HCL office automation products is very potential, to check out the demand for the product in future, analyze the need for the product , to check theawareness and attitude of the customers towards office automation products and toknow and understand who are the new target customers3.Study Objective.  To identify the key purchase drivers  To understand the satisfaction level of the customers.  To identify the new potential customer. Babasabpatilfreepptmba.com Page   1  Awareness and attitude of consumer towards HCL Infosystems office automationproducts and market potential Selection of data collection method1.Survey: Personal Interview(work placeInterview)2.Measurement Technique:Questionnaire3.Method of analysis: Simple Percentage Method4.Sample Size: 100 customers5.Sampling Method: Convenience Sampling Findings: 1. Recall the company or a brand that comes to your mind, when you think of  purchasing.(a)DLP/LCD projectors(i) Epson 21% of them have recalled when they think of buying(ii) Panasonic 20% of them have recalled when they think of buying(iii) Sharp 18% of them have recalled when they think of buying(iv) Infocus 06% of them have recalled when they think of buying(v)Hitachi 07% of them have recalled when they think of buying:(b)ToshibaDPC(i)Xerox 27% of them have recalled when they think of buying(ii)Modi 16% of them have recalled when they think of buying(iii)Cannon, Richo 14% of them have recalled when they think of buying(iv)Toshiba 10% of them have recalled when they think of buying(c)Duplo DD(i)Riso 30% of them have recalled when they think of buying(ii)Duplo 21% of them have recalled when they think of buying(iii)Hcl 17% of them have recalled when they think of buying Babasabpatilfreepptmba.com Page   2  Awareness and attitude of consumer towards HCL Infosystems office automationproducts and market potential (d)LCD/Plasama TV(i) Samsung 32% of them have recalled when they think of buying(ii)Sony 26% of them have recalled when they think of buying(e)Konica Minolta(i)Hp 62% of them have recalled when they think of buying(ii)HCL 14% of them have recalled when they think of buying(f)EPABX SYS(i)Panasonic 26% of them have recalled when they think of buying(ii)HCL 16% of them have recalled when they think of buying (g)Video conferencing(i) Polygon 15% of them have recalled when they think of buying(ii)Sony 11% of them have recalled when they think of buying(h)Polyvision Interacting White Board96% of the consumers are not aware of this productPolycom 04% of the have recalled when they think of buying2. Are you aware of HCL office automation products?Aware 83% of the consumers are aware of HCL Office Automation Products Not Aware13% of the consumers are not aware of HCL Office AutomationProducts3. Which Product of HCL are you aware.84% of the consumers are aware of the product DLP/LCD projector. And 16% of themare not aware.(a)Toshiba DPCThe above graph shows that only 54% of consumers are aware of Digital Photo Copier and the rest of the markets are to be educated regarding the product, its features & it benefits. Babasabpatilfreepptmba.com Page   3  Awareness and attitude of consumer towards HCL Infosystems office automationproducts and market potential (b)Duplo DDAround 53%of the consumers are aware of Duplo Digital Duplicator, so the presence of the product in the market should be felt & this is work of the company to bring theawareness of the product in the target segment through the different channels of advertising.4. Are you planning to purchase any of the following 4 products in?One week Qty one month Qty After one month Qty After two months Qty-- -- 13 5 13 5 28 115. Which brand do you consider while purchasing(a)LCD/PLASMA TV.Sharp 22% of them have considered while purchasingPanasonic 17% of them have considered while purchasingToshiba 16% of them have considered while purchasing(b)Toshiba Digital Photo Copier Xerox 23% of them have considered while purchasingCannon, Modi 15% of them have considered while purchasingToshiba 10% of them have considered while purchasing Recommendations: 1. Babasabpatilfreepptmba.com Page   4 one weekqty one month Qtyafter one monthqtyafter two monthsqty01351352811one weekQty one month Qtyafter one monthqtyafter two monthsqty DLP/LCD projectors112131ToshibaDPC3131101Duplo DD412152LCD/PLASMATV5262107
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