a project report on Brand Preference of mobile phones among ghaziabad students: Bulbul

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this is a project report contains data anaysis, interpretation, conclusion & recommendation......
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  APROJECT REPORT ON BrandPreference Of MobilePhones Among Ghaziabad’s CollegeStudents Submitted TO:Prof. Shruti Dwivedi Submitted By: Bulbul SharmaRoll No.- PGDM-08/012Ajay Kumar Garg Institute of ManagementGhaziabad, U.P.  CERTIFICATE This is to certify that Bulbul Sharma, student of Ajay Kumar Garg Instituteof Management has completed her project on the topic of  “ BrandPreference of Mobile Phones Among Ghaziabad’s College Students” under the supervision and guidance of  Mrs. Shruti Dwivedi Facultymember of AKGIM.To best of my knowledge the report is srcinal and has not been copied or submitted anywhere else. It is an independent work done by him. (Prof. Shruti Dwivedi)  ACKNOWLEDGEMENT When I embarked this project, it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all.I wish to express my gratitude to Dr. Anoop Pant , director,AKGIM,Mr.Sunil Garg and Prof Kamal Kumar Gupta, Program co-ordinator whohave extended their kind help, guidance and suggestion without which itcould not have been possible for me to complete this project report.My sincere thanks to my all entire faculty members Dr. Vidhi Agrawal, CA Neeta Sahu and all staff members for offering me all kinds of support andhelp in preparing the project.I am deeply indebted to my guide Prof. Shruti Dwivedi for not only her valuable and enlightened, guidance but also for the freedom she rendered meduring this project work.I am thankful to my group member Arpit Dwivedi, Deepak Tyagi, PoojaPandey, Sachet Kumar, Vaibhav Agarwal and other classmates, well-wisherswho with their magnanimous and generous help and support made it arelative easier affair.My heart goes out to my parents who bear with me all the trouble I causedthen with smile during the entire study period and beyond.   Bulbul SharmaStudent ManagerPGDM-08/012AKGIM    PREFACE The project gives an insight of the telecom sector. It basically helpsunderstanding the brand preference of students with regard to mobile phones. It helps us to know what are the basis on which a students chooses a particular brand when he/she purchases a new handset.The project will help to learn about the growing telecom sector in India. Theresearch will also bring to light what all factors a student considers at thetime of purchase of a new mobile phone.
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