adidas & vodafone

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ANSHU YADAV RAKESH KATARIA RITUPARNA NEOG SUBHASMITA PANIGRAHI NIFT,MFM-2ND SEM What is a Brand? A brand is a”name,term,sign,symbol,or design, or a combination of them ,intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”-American Marketing Association(AMA) It depends on the perspective you look at it from….For a consumer brand is a set of perceptions, Associations and the likes… To the CEO’s and the likes it
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  ANSHU YADAVRAKESH KATARIARITUPARNA NEOGSUBHASMITA PANIGRAHINIFT,MFM-2 ND SEM  What is a Brand? A brand is a”name,term,sign,symbol,or design, or a combination of  them,intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition” -AmericanMarketin AssociationAMA  It depends on the perspective   you look at it from….  o To the CEO’s and the  likes it represents aunique timeless idea!!!   For a consumerbrandis a set of perceptions,Associations and the likes…    What is a Brand Identity?   The visual aspects that form part of theoverall brand. A brand identity represents your company's values, services, ideas andpersonality. COREIDENTITYEXTENDEDIDENTITY
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