Allison E Wise Resume 2011

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Allison Wise Resume 2011
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  EDUCATION   University of Arkansas, Fayetteville, AR In Progress (expected May 2012)Master of Arts, Journalism   GPA: 4.0 (all grad coursework completed)Tulane University, New Orleans, LA May 2008Bachelor of Arts, Communication and Political Science   PROFESSIONAL EXPERIENCEUniversity of Arkansas Television (UATV), Cox Communications Channel 214 Fayetteville, AR   Reporter & Producer UATV News September 2010-Present   ã   Direct news team, anchors, reporters and volunteers for nightly news programs ã   Organize nightly newscast – stacking well-formatted news show, writing readers, teases, selecting packages,video and live shots ã   Research and produce packages, live shots, and features ã   Conducted live and taped interviews ã   Experienced in digital shooting and non-linear editing (Final Cut Pro) ã   Skilled in technical operations – running studio cameras, tape deck, audio board, teleprompter and CompixMedia graphics Office of University Relations, University of Arkansas Fayetteville, AR   Graduate Assistant January 2011-Present   ã   Organize the Hometown News Project highlighting the achievements of university students, faculty and alumni   ã   Write Hometown News press releases, sent to media outlets and organizations (knowledge of AP style)   ã   Research and write content for university web site, news articles and publications   ã   Attended 2011 Arkansas Press Association Conference in Hot Springs  Creative Concepts Springdale, AR   Media and Advertising Assistant January 2011-November 2011 ã   Coordinated advertising sales and worked on creative production for event publications for The Annual Rodeoof the Ozarks and 113th Tontitown Grape Festival ã   Produced media packages, including the Tontitown Grape Festival commercial ã   Orchestrated non-profit community event involving 20 public elementary schools with over 2,000 attendees ã   Established sponsorships with corporations including Walmart, Target, Little Debbie, Lance Crackers, Unilever Food Brands and Northwest Arkansas Media for non-profit events ã   Secured radio and print advertising sponsorships to lower advertising costs for event promotion Horseshoe Casino and Hotel, Caesars Entertainment Corporation Shreveport, LA Promotions and Special Events Associate April –August 2010 ã   Assisted with coordination and execution of all promotions and events ranging from 500 to 7,000 attendees ã   Provided support to Special Events Manager with planning proposals, registration processes, budgetmanagement and event progress ã   Successfully communicated event procedures with vendors, departments, volunteers, security and guests ã   Tracked inventory and expenses for each project to help drive efficiencies ã   Managed flexible schedule and worked nights, weekends and holidays Ralph Lauren, Polo Ralph Lauren Corporation Washington, D.C Sales Professional July 2009 – March 2010   ã   Provided wardrobe consulting and service for clients and customers of Ralph Lauren   ã   Protected customer experience and client relationships ensuring satisfaction in all areas   ã   Contributed to visual presentation and merchandise/product strategy   ã   Enforced store policies and cashier responsibilities including purchasing, returns and exchanges     Arthur M. Sackler Gallery and Freer Gallery of Art, Smithsonian Institution Washington, D.C.  Gala and Special Events Assistant February – May 29, 2009 ã   Maintained an accurate database in Raiser's Edge and Microsoft Excel of all Gala sponsors and guests ã   Effectively conducted registration process for the Gala - preparing detailed guests lists and seating charts ã   Performed research on corporate and individual gala prospects ã   Supported the Special Events Manager in coordinating meetings and activities of the Gala Committee ! Time Inc. Lifestyle Group (Southern Progress Corp) Birmingham, AL  Digital Marketing & Editorial Intern, MyRecipes & MyHomeIdeas   July 2008 – Jan. 2009 ! ã   Assisted the marketing team – Director and Manager – with projects and daily operations ã   Coordinated promotion efforts for Idea House Giveaway – the largest sweepstakes in Time Inc. history -  assessed weekly performance reports and created promotional materials ã   Created a database for future relationship-building efforts by tracking external blog mentions and google alertsof network sites ã   Collaborated with designers and marketing team to create and promote monthly print ads for Time Inc. publications ã   Compiled monthly search engine marketing reports within Omniture to determine overall return on investments ã   Uploaded and sent email newsletters via CheetahMail Database and worked with editorial team to producecontent for newsletters Skills/Honors ã   Final Cut Pro, Adobe Photoshop, AP Style, social media technologies, EZ News, Microsoft Excel, Word,PowerPoint, Raiser's Edge, Omniture Web Analytics ã   Basic knowledge of HTML ã   Tulane University Louisiana Legislative Scholarship ã   Walter J. Lemke Department of Journalism Edsel Ford Scholarship ã   Society of Professional Journalists Activities President, Chi Omega Women’s Fraternity Rho Chapter at Tulane University ã   Managed 140 organization members ã   Organized chapter events, meetings, activities, and executive board committeesVolunteer Action Committee Literacy Program for Fayetteville Boys and Girls Club REFERENCES PROVIDED UPON REQUEST
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