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INTRODUCTION The earliest paint factory in India dates back to 1902, when Shalimar Paints, Colour & Varnish Company, A Pinchin Johnson unit, was established at Calcutta. Growing industrialization, expansion of the railways and introduction of electric power a couple of years earlier had all kept business confidence soaring high. However, this did not provide a ready and expanding market for the nascent paint industry then. Imports from Britain continued to swarm the market and raw materials were
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  INTRODUCTION The earliest paint factory in India dates back to 1902, when Shalimar Paints,Colour & Varnish Company, A Pinchin Johnson unit, was established at Calcutta.Growing industrialization, expansion of the railways and introduction of electric power a couple of years earlier had all kept business confidence soaring high.However, this did not provide a ready and expanding market for the nascent paintindustry then. Imports from Britain continued to swarm the market and rawmaterials were not easy to come by. The industry still consisting of one lone unitwent through a rather prolonged period of infancy, till the World War II brought indramatic opportunities. With the stoppage of imports owing to war conditions, thedomestic market at last became almost the exclusive reserve of the domesticindustry. European manufacturers, hitherto exporting to India, readily saw theadvantages of setting up manufacturing facilities here. The period between thewars thus saw the greatest ever influx of foreign paint companies into India-Goodlass Wall (1918), Elphant Oil Mills (1917) in Bombay, and British Paints,Jenson & Nicholson and Macfarlances in Calcutta. Macfarlanes was brought over  by the Poddars and became a completely Indian company, while the other three:Shalimar Paints (Pinchin Johnson), British Paints and Jenson Nicholson continuedas British operated units. While talking about the post independent development of the Paint industry in India, mention must be made of Asian Paints, a completelyIndian unit which started on a very small scale, grew so big and so beyondrecognition over the years that it is today not only the largest unit in India but wayahead of the second largest, Kansai (Goodlass) Nerolac Paints Ltd., formerly a unitof Goodlass Wall (UK). Besides Asian Paints, numerous factories, wholly Indianin ownership and with rare exceptions in technology as well were set up inCalcutta, Kanpur and Bombay. But even in this period, paints were considered a  luxury item. Only people with high incomes were expected to decorate their houseswith the use of paints. Paints, as a protective element, were totally unheard of. Theindustrial segment, which was traditionally a low user of paints, vis-à-vis itscounterparts in the decorative segment, too contributed to this notion. In line withthis misconceived notion, the government drastically increased duties on paints inthe early nineties with an aim to bolster exchequer revenues. The result wasobvious. This inevitably brought about a downturn in the fortunes of the industry.The products, which are highly price elastic, saw a negative growth rate of 20 % in1991-92. The next year was also not good, registering a growth of only 2%, bringing it back to the 1990-91 level, thus corroborating the fact that the industryneeded lower excise levels to grow. The industrial slowdown during that periodalso did not help matters. In line with the liberalized policies and therealization that paints are not necessarily a luxury item, duties were progressivelyreduced from 1993-94.This squared growth as most companies passed on duty reductions. Further, theentry of world majors in the automobile and white goods market in India since1993 helped the market to expand. Demand for auto paints shot up suddenly. Forma modest 8% growth rate in 1993-94, paint demand touched 12% in 1995-96.Rapid industrialization and improvements in the infrastructure such as transport,energy and communication during the last decade gave a further fillip to thegrowth of the paint industry. Aided by Government’s liberal policy of technologyimport, the automotive and consumer durable segments expanded phenomenally,with a flurry of foreign collaboration. Increased demand for decorative, protectiveand functional coatings was a natural fall out, which brought, in its stride, a host of indigenous developments as well as the injection of new technology.  THE BRIEF HISTORY OF ORGANISATION Welcome to the world of Berger Paints where we turn your dreams into colorfulreality. With an unmatched range of products and services, Berger Paints India Ltdis a leader in paints, offering its customers a variety of innovative paintingsolutions, is it decorative or industrial.Whether it is your home or office, your shop or factory, interiors or exteriors,metal, wood, plastic or any other surface - we have a paint solution for it! With anever-evolving profile and rich history, Berger Paints India Ltd. (an ISO 9001Company) has come a long way in the highly competitive Indian paints industry.Today the names Berger and Lewis Berger are synonymous with color. Berger Paints continues to be inspired by the creation and innovation of Mr. Lewis Berger,who through his marvelous shades, had offered people a chance to transform their homes through the power of imagination. At Berger we believe in taking paints tothe level of fine art. Enriched by the imagination of Lewis Berger since 1760.The history of BERGER PAINTS (INDIA) LIMITED is literally as colorful as the business it is in. This chapter will reveal the milestones in our history. Please click on the milestones in the picture below to travel through our past. History and Milestones The name Berger or Lewis Berger is today synonymous with colour worldwide.But actually the srcin of the name dates back to over two & a half centuries inEngland in 1760, when a young colour chemist named Lewis Berger, startedmanufacturing in Europe, 'Prussian blue' using a secret process that every designer and householder coveted. Mr. Berger perfected this process & art of the bluecolour, which was the colour of most military uniform of that time. Enriched bythe imagination of Lewis Berger, the unending quest for creation and innovation inthe world of colour & paints still continues.The history of Berger Paints India Limited as a company started in 1923 asHadfield's (India) Limited which was a small colonial venture producing ready-mixed stiff paints, varnishes and distempers setup on a 2 acres of land in one of India's first industrial towns close to Kolkata in Howrah, Bengal. Subsequently in1947, British Paints (Holdings) Limited, an international consortium of paint  manufacturing companies bought over Hadfield's (India) Limited and thus thename changed to British Paints (India) Ltd. The gentleman who took over, as itsfirst managing director was Mr. Alexender Vernon Niblet, an Englishman who waslater on followed by Mr. Alfred Godwin in 1962.Further in the year 1965, the share capital of British Paints (Holdings) Limited wasacquired by Celanese Corporation, USA and the controlling interest of BritishPaints (India) Ltd was acquired by CELEURO NV, Holland, a Celanesesubsidiary.Subsequently in 1969, the Celanese Corporation sold its Indian interests to Berger,Jenson & Nicholson, U.K. Then onwards the company British Paints (India) Ltd became a member of the worldwide BERGER group having its operations acrossoceans in numerous geographies and this marked the beginning of Lewis Berger'slegacy in India – which the company would later take forward to enviable heights.From 1973 the company entered into one of its dynamic phases of business withintroduction of new generation products in the industrial, marine and decorativesegments under the table leadership of it first Indian Managing Director Mr.Dongargaokar Madhukar.Year 1976 was another turning point in the history of the company when theforeign holding in the company was diluted to below 40% by sale of a portion of the shares to the UB Group controlled by Mr. Vittal Mallya. The reins of thecompany were taken over by Mr. Biji K Kurien as its Chief Executive & ManagingDirector in the year 1980. Finally in the year 1983, the British Paints (India)Limited, changed its name to Berger Paints India Limited.The entire 80s & 90s saw the lunch of many new products from company's stablesuch as premium emulsions and high quality acrylic distempers. The COLOUR BANK tinting system was launched through which the consumer could select froma range of over 5000 shades.Again the fortunes of the company changed hands in 1991 with UB Group's stakein the company bought over by the Delhi based Dhingra brothers, Mr. K.S.Dhingra& Mr. G.S.Dhingra and their associates of the UK Paints Group. PresentlyDhingras' control a majority stake of almost 73% in Berger Paints India Limited,which is a professionally managed organization, headquartered in Kolkata, withthe stewardship resting since 1994 with the current Managing Director Mr. Subir Bose.
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