Brand Con Ppt

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BRAND CONSCIOUS GENERATION PRESENTED BY JASPREET KAUR 5792 BRAND A brand is a product , services or concept that is publicly distinguished from other products ,so that it can be easily communicated and usually marketed . A brand name is a distinctive product service or concept . Brands are usually protected from use by others by using a trade mark or service mark from an authorized agency , usually a government agency . Brand are expressed in the form of logos, graphics representation of bran
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  BRAND CONSCIOUSGENERATION PRESENTED BYJASPREET KAUR5792  BRAND A brand is a product , services orconcept that is publiclydistinguished from other products,so that it can be easilycommunicated and usuallymarketed . A brand name is adistinctive product service orconcept . Brands are usuallyprotected from use by others byusing a trade mark or service markfrom an authorized agency ,usually a government agency .Brand are expressed in the form of logos, graphics representation of brand etc.  BRAND AWARENESS Brand awareness is the probability that consumers are familiarabout the life and availability of product . It is a degree to which aconsumers precisely associate the brand with the specificproduct. Brand awareness includes both brand recognition aswell as brand recall . Brand recognition is the ability of consumerto recognize the prior knowledge of brand while brand recall isthe potential of consumer to recover a brand from his memorywhen given the products .  TYEPS OF BRAND AWARENESS ã THERE ARE TWO TYEPS OF BRAND AWARENES ã Aided awareness ã Top of mind awareness ã Aided awareness: Aided awareness means that on mentioning theproduct category the consumer recognized the brandfrom the list of brands shown. ã Top of mind awareness: This means that on mentioning the product category,the first brand that consumer recall from his mind inyour brand.
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