Business Development in Dallas Ft Worth TX Resume Chris Carruth

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Chris Carruth is a Business Development professional who is the “go to” resource for finding solutions to ill defined and complex issues. Chris thrives on challenges.
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  C HRIS C ARRUTH   817-691-7655 carruths@swbell.net P ROFESSIONAL S UMMARY      The “go to” resource for finding solutions to ill defined and complex issues; thrive on challenges      Expert connector, facilitator and leader of landmark opportunities that cross internal resources, processes,partners, and vendors to establish revenue producing market positions; EBITDAs ranging from $10 millionto $100 million plus    Executive presence, passionate communicator, strong program management skills; Quality of Excellenceand Le ader’s Council award recipient, President’s award nominee .    Domestic/international team leadership and business development successes that span customersegments, technologies, services, products, and applications for Fortune 500 and start-ups; sales funnels inexcess of $70 million    Proven successes in the fields of business development, strategic planning, market strategy, value chaindevelopment, new product/program management, syndicated research production, professional services. P ROFESSIONAL E XPERIENCE   C LEARVISION C ONSULTING ,   F ORT W ORTH ,   T EXAS 2008  – Present Managing Director    Led AT&T market development for NxtGenTV, an emerging 3-screen technology company targeting theTelecom/ Media, and Entertainment markets. Activity included Tier One Telcos and Systems Integrators.      As interim VP, IPTV Business Development, assisted late-stage startup ActiveVideo in developing opportunities in AT&T’s Entertainment Products Group. Targeted areas included IPTV (U -Verse), Satellite(HomeZone) and OTT/UGC.    Authored 2009 green telecom Industry report for Pike Research, addressing infrastructure and managementpractices that reduce energy consumption and carbon footprints via interviews with leading serviceproviders, OEMs, and systems integrators in N.A., Europe, and AsiaPac.      Authored 2008 report on next generation Service Delivery Platforms for ABI Research. Interviewed leadingSDP vendors in N.A, Europe, Middle East, and Asia. Key technology focus included wireline broadband(DSL/FTTX), IMS, and broadband wireless (3G/4G/FMC).    Interim CEO for Convergence Foods, a start-up developing a new paradigm in healthy snacking. Secureddevelopment, manufacturing, and distribution partners, crafted financials, drove PPM and fund raising. A LCATEL ,   P LANO ,   T EXAS 2005  – 2008 Sr. Manager/Director, Multimedia Business Unit, Business Development (2007  – Present) Sr. Manager, Global Services, Business Development/New Ventures, IPTV (2005  – 2007)Customer Orientation/Vertical Market Development/Team Leadership    Drove proposal and closed sa le of nation’s first IPTV (Internet Protocol Television) lab at subsidiary of TimeWarner, Inc., Revenue uplift of over $2 million.    Identified untapped market (Department of Defense) for non-mission critical distributed video, focusing onweapons testing, entertainment and training in a converged (triple play/quad play) environment. Revenuetarget exceeds $1 million.    Moved Alcatel to lead position as end-to- end supplier and integrator of nation’s largest municipal FTTH(Fiber-To-The-Home) broadband deployment delivering voice/video/data to 160,000 consumers over ahybrid IP/RF network. Project revenue exceeds $60 million.    Successfully closed $30 million triple play opportunity at Lafayette Utility Systems, nation’s first IPTV/RF hybrid network build by a municipality.    Closed Alcatel’s first IPTV sale in the entertainment vertical, enabling delivery of triple play services to consumers and enterprise clients in a mixed-use project (entertainment/sports/shopping) in the US. Topline revenue exceeds $15 million.  C HRIS C ARRUTH   Page Two Revenue/Business Planning    Principal lead/prime author of Tier Two/Tier Three video strategy plan for North America, covering all criticalaspects for successful launch (products/services/channels/tech support/roadmap development/partners),identifying $1B in cross-business unit sales through 2011. Partner Development/Collaboration    Point executive and central lead on strategic applications partnership initiative, framing work/revenue flows,commercial terms, staffing, P&L. Targeted segments include telecom service providers, content providers,advertisers, and e-commerce participants under a joint investment scenario. Team Leadership    Led cross- business unit response team in developing and proposing industry’s first ad insertio n systemtargeting the IPTV Telco market. Scope included all commercial, partner, and cross functional teamactivities, including negotiation of 3rd party teaming, reseller agreements, and related pricing strategies.Revenue scope exceeded $50M.    Ran initiative assessing methodology and business case around providing enhanced application capabilitiesvia integration of OCAP and IP for N.A. MSO market. C LEARVISION C ONSULTING ,   F ORT W ORTH ,   T EXAS 2003  – 2005 Principal Consultant    Private practice with assignments focused on business development and marketing guidance for clientcompanies in consumer goods & services, professional services (enterprise), search engine, DMDR. N ATIONAL S EMICONDUCTOR C ORPORATION ,   R ICHARDSON ,   T EXAS 2000  – 2002 Regional Manager, Solutions Marketing/   Business Development (2000  – 2002) Customer Orientation/Opportunity Development    Led Mexico-based ASP sales opportunity ($18 million program), securing LOI within 60 days of initialengagement. Coordinated actions of N.A./APAC/L.A. regional sales teams, factory, and two external OEMsto deliver integrated systems solution.    Customer advocate in N.A. and L.A., prioritizing, organizing, and assigning hardware (referenceplatforms/development systems), software and engineering support services for key PC OEMs, sustainingmargins and protecting $156 million solution sales pipeline during period of intense pricing pressure.    Identified underserved segments, led resulting strategy/tactics planning, executed expansion programstargeting hospitality and Federal IT/Homeland Security markets.  Analyzed business “ecosystem” of each vertical, led subsequent value chain analysis/development, partnering strategy/implementation, andsourcing/management of outside consultants (Bus Dev/PR). Programs exceeded $10 million in projectedincremental revenues. Impact and Influence/Relationship Building    Supported and managed NSC’s involvement with government sponsored programs in Brazil, evangelizing technologies and products within traditional (Telco/ISPs/ MSOs) and non-traditional channels (ASPs/contentproviders/vertical markets). Aimed at providing universal internet access for all citizens, program valueexceeded $30 million, with estimated shipping volume of 1 million units over 5 years.    Initiated and chaired industry-wide marketing council to accelerate category growth and global market forthin client computing. As chair, received training in and enforced compliance with Sherman Antitrust Act.Market impact estimated at $30 million.  C HRIS C ARRUTH   Page ThreeA LCATEL ,   P LANO ,   T EXAS 1999  – 2000 Sr. Marketing Manager/Director (1999  – 2000) Relationship Building/Achievement Oriented    Built $19.5 million sales pipeline, leading prospecting, opportunity analysis, and account developmentactivities for North American launch of content/device portal software.    Negotiated development agreement with counterparts in France and Belgium, assuring US maintainedproject control of protocol development and testing for first release of next generation IPIVR (IP-basedInteractive Voice Response platform).    Drove sales, field marketing, and allocation of development resources in successful campaign to repositionAlcatel from approved vendor to solution partner, capturing $10 million opportunity with Tier One NorthAmerican Telco. Initiative/Analytical Thinking    Analyzed service and application trends for broadband IP networks, creating $150 million business plan andproduct roadmap for next generation infrastructure, including IPSRP (IP Service Resource Platform), MediaServer, Application Server, and location-based services platforms. Presented to key customers in N.A.,including AT&T, Global Crossing, and Level 3, generating strong response and immediate demand.    Managed creation of marketing materials for next generation services, including white papers, customerpresentations, and multimedia CDs for trade shows in N.A. and Japan. G TE ,   I RVING ,   T EXAS 1992  – 1999 Program Manager, Business Development and Integration (1997  – 1999) Staff Manager, Consumer New Product Development (1995  – 1997) Assistant Product Manager (1994  – 1995) Forecast Administrator (1992-1994) P REVIOUS P ROFESSIONAL E XPERIENCE   Experience in the areas of new ventures, start-ups, strategic planning, field supervision, and engineering. E DUCATION   Masters of Business Administration in Business, Drury College, Springfield, MissouriBachelor of Science in Business Administration in Marketing, University of Missouri, Columbia, Missouri A WARDS   Nominated President's Leadership Award, GTE, 1996Awarded Achievement of Quality Excellence Award, GTE, 1995 Leader’s Council Pacesetter Team Award, GTE, 199 4  
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