Business Plan Sweet Belgian Waffle 1208548083322101 8

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Sweet Belgian Waffle BUSINESS PLAN RH-International 2 Eagle Nest Lane Long Valley, NJ 07853 Tel. 908 684 1998, Fax. 908 684 1112 Skype: rh99international e-mail: rh99int@aol.com Web: www.rh99-international.com Table of contents 1. 2. INTRODUCTION .............................................................................................................................................. 3 THE PRODUCT..............................................................................................
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    SweetBelgian Waffle  BUSINESS PLAN RH-International2 Eagle Nest LaneLong Valley, NJ 07853Tel. 908 684 1998, Fax. 908 684 1112Skype: rh99internationale-mail:rh99int@aol.comWeb:www.rh99-international.com    Table of contents 1.   INTRODUCTION..............................................................................................................................................3   2.   THE PRODUCT.................................................................................................................................................3   2.1   B RAND N AME ..............................................................................................................................................3   2.2   S TYLING ......................................................................................................................................................3   2.3   Q UALITY ......................................................................................................................................................4   2.4   S AFETY ........................................................................................................................................................4   2.5   P ACKAGING .................................................................................................................................................5   2.6   W ARRANTY .................................................................................................................................................5   2.7   M AINTENANCE ............................................................................................................................................5   2.8   A CCESSORIES AND SERVICES .......................................................................................................................5   3.   MARKET – ANALYSIS....................................................................................................................................6   4.   SWOT – ANALYSIS..........................................................................................................................................6   4.1   W AFFLES .....................................................................................................................................................6   4.2   D OUGH MIX .................................................................................................................................................7   4.3   W AFFLE I RON ..............................................................................................................................................7   5.   NUMBERS..........................................................................................................................................................8   A.   Making the dough yourself......................................................................................................................................8 5.1   L26..............................................................................................................................................................8   B.   Ready-made waffles.................................................................................................................................................9 5.2   L26..............................................................................................................................................................9   6.   CONCLUSION.................................................................................................................................................13  2  1.   Introduction We are presenting you a whole new product, unknown in the States, at least not in the form weoffer it. Right now you may think that this is going to be the same as millions of other productsbut what if we tell you that with a very small investment, you can make hundreds of thousands of dollars? Not possible? Well, take a few moments to go through the next pages and we assureyou that at the end, you’ll be convinced! 2.   The Product We would like to introduce you to the Sweet Belgian Waffle . For almost a 1000 years, the sweetBelgian waffle is a success. It got it’s contemporary form in AD 1200 when a smith invented anew baking tin. Because his new form looked like a honeycomb, he called it “wafel” (= waffle)because “waffle” in French meant “honeycomb”. Now, 800 years later, they’re sold in numerousoutlets all over the world, from Europe over Asia to South America. And when you think about it,that’s not even so surprising… 2.1    Brand Name  The waffles are called Sweet Belgian Waffle because, in contrast to the Belgian waffleseverybody knows, they contain sugar. The Belgian waffles are in fact Brussels waffles and theSweet Belgian Waffles are the Liège waffles which is a total different thing. In America theBrussels waffles are served as breakfast together with eggs, bacon or sweets like strawberries,whipped cream… The Sweet Belgian Waffle however is served on its own, possibly withtoppings but nothing else. So, because it’s a Belgian Waffle but made with pearl sugar, we callthis the Sweet Belgian Waffle. 2.2    Styling  The size of a Sweet Belgian Waffle is 6 x 4 ½ inches and it’s approximately 1.3 inches thick andit weighs approximately 5 oz. A Sweet Belgian Waffle can be distinguished from a Belgian waffleby the number of holes, namely 24. It has a firm structure but because the dough is light it’s easyto eat. The firm structure is perfect to allow it to be served with toppings going from ice cream tochocolate to whipped cream,… 3  2.3    Quality  The quality of both the iron and the dough is very high.The dough mix is directly imported from Belgium where it is made conform a long tradition of inheritance from father to son for over 60 years. It has a shelf life of 14 months and it istransported in the best possible conditions to ensure that the product arrives here as it wouldhave been made here.Because the waffles are being made on the spot, the timeframe between making the dough andbaking the waffles is very little. However, it is possible that you make the dough, bake thewaffles in advance and heat them up later on, especially when you still had some dough at theend of the previous day, but this doesn’t cause any problems. After heating the waffle up for 30seconds, it is ready to be served and will taste as fresh as it would have been made on the spot.The waffle irons are handmade in Belgium. They’re pure craftsmanship. We have two versions,the “A57” which is a 4 waffle iron and the “L26” which is a 2 waffle iron. Our waffle irons arepatented and are conform to the rules of the National Sanitation Foundation.The irons are made from cast iron, in contrast to the machines in the USA which are made fromaluminium. The advantage of cast iron is that it contains the heat and as a result, the waffles arebaked. Aluminium however loses heat so after the first couple of waffles they aren’t bakedanymore but more boiled which gives them a lesser nice taste.The heating of our irons is transported through a copper plate which has the advantage that theheating is spread equally over the whole baking plate so the waffles are equally heated andbrowned 2.4    Safety  Whenever you’re dealing with hot products, there is a possibility that someone hurts him- /herself. However, as mentioned before, our waffle irons are conform to the NSF regulation whichmeans that they have been approved and recognized as safe for the American market. Thecritical parts of the iron are covered in Bakelite which is a nonconductive and heat-resistantmaterial and therefore, irrespective of the temperature of the iron, it won’t heat up. 4
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