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1. *Clientname* eSports project idea 2. Gaming industry Considered by some as a curiosity in the mid-1970s, the computer and video game industries have grown from focused…
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  • 1. *Clientname* eSports project idea
  • 2. Gaming industry Considered by some as a curiosity in the mid-1970s, the computer and video game industries have grown from focused markets to mainstream. 25 bln 62% game industry posted strong sales in 2013, generating nearly $25 billion in revenue of gamers play games with others, either in-person or online Electronic sports (eSports) is a term for organized video game competitions, especially between professionals. Related terms include competitive gaming, professional gaming, and cybersport
  • 3. Facts about gaming industry The average age of game players is: 35 The average age of the most frequent game purchaser who buys computer and video games. 30 Under 18 yo 43% 77% of gamers who play with others do so at least one hour per week 18-35 years of game players believe that computer and video games give them the most value for their money. 36+ years Gender Gamers who are playing more video games than they did three years ago are spending less time: Male 58% playing board games 49% watching TV 47% going to the movies 44% watching movie Female
  • 4. Some facts about eSports eSports very popular in following countries: Most popular eSport disciplines: Biggest eSports tournaments: Average eSports event collects a large number of viewers online. The International 3 tournament collected 22 mln viewers with online peak 1mln within 4 days event. In fact, a lot of gamers concentrated in CIS, but there is no big tournaments in Russia. There is a big auditory which is not covered by any advertiser. We should remember that gaming community is very closed but very loyal to any advertiser which provide great journey to pro players and them as a viewers.
  • 5. *clientname* support traditional sports but how about eSports? We have a fantastic opportunity to earn the respect of the audience, and at the same time show that the KIA looks to the future, where eSports will be on par with the usual sports. Our slogan is “Power to surprise” and I believe that eSports tournament is a great way to show non-traditional way to communicate with audience.
  • 6. *clientname* “event name” eSports event
  • 7. Event
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