Humanizing Digital (User experience, social media, and you)

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Verne Ho and I produced this slide deck for a seminar at the Yorkville Media Centre on November 28, 2009. Time slot was one hour of presentation and Q/A.Topic was an introduction to humanizing digital, through our learned best practices in user experience, social media, and the web.This was a 100-level presentation for people new to the industry, and trying to improve their knowledge for their clients or businesses.Learn more about the Yorkville Media Centre at http://www.yorkvillemediacentre.com.Learn more about Jet Cooper at http://www.jetcooper.com.Contact us @verneho or @skanwar if you have any questions or comments.
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  • 1. Humanizing Digital<br />User experience,<br />social media,<br />and you<br />Verne Ho<br />Satish Kanwar<br />
  • 2. Hello<br />We’re creative dude<br />Verne Ho and business guy<br />Satish Kanwar in<br />Scarborough Toronto, Canada<br /><ul><li>Partners
  • 3. Entrepreneurs
  • 4. Marketers
  • 5. Creatives
  • 6. Geeks
  • 7. Go-Getters
  • 8. Dreamers
  • 9. Speakers
  • 10. Heroes</li></li></ul><li>Today<br />We create digital experiences<br />at Jet Cooper<br />
  • 11. Humans<br />Jet Cooper likes them<br />
  • 12. Building a better web<br />It’s all about user experience baby<br />Intuitive user interfaces<br />Organized content<br />Friendly + smart interactions<br />Delivering what the end-user wants<br />
  • 13. When we think it’s okay to have a bad user experience<br />
  • 14. Excuses to use IE6<br />
  • 15. It’s all in the details<br />It’s the small things that paint the big picture<br />
  • 16. 100% of all people on the internet are human<br />
  • 17. Humanizing means…<br />Understanding human behaviour on the web and<br />building sites and applications that work with <br />those behaviours…<br />…not against them.<br />
  • 18. Step by step<br />Think, Build, Market, Learn<br />
  • 19. Now the fun part<br />8 ways to humanize the web<br />
  • 20. That’s a link, duh<br />Make links distinct and consistent<br />
  • 21. Seeing is believing<br />Provide visual feedback when actions are performed<br />
  • 22. Smoke and mirrors<br />Speed up the perception of load times<br />
  • 23. Do I really need that?<br />Show only what’s relevant<br />
  • 24. What page was k on again?<br />Use relevant pagination<br />
  • 25. Conventions are your friends<br />Sticking with conventions allows for recognition<br />
  • 26. Excuse me while I avoid decision<br />Recommend solutions, not just options<br />
  • 27. Forgiveness, please<br />Let users make mistakes, and correct them<br />
  • 28. Disclaimer<br />There are no right answers. Just righter answers.<br />Audience<br />Context<br />Goal<br />
  • 29. Social Media<br />Jet Cooper likes this<br />
  • 30. Social what?<br />Fundamental change in the way your users<br />communicate on the web<br /><ul><li>Transparent
  • 31. Immediate
  • 32. Relevant
  • 33. Personal
  • 34. Free
  • 35. Fun</li></li></ul><li>Why do we care?<br />If you’ve been paying attention,<br />these tools help us humanize<br /><ul><li>Make our sites awesome
  • 36. Make our users happy
  • 37. Make our life easy</li></li></ul><li>Levels of integration<br />Remember what Verne said<br />Disclaimer<br />There are no right answers. Just righter answers.<br /><ul><li>Audience
  • 38. Context
  • 39. Goal</li></li></ul><li>Share this everywhere<br />Sending content to other services<br />
  • 40. Update streams galore<br />Bringing in content from other services<br />
  • 41. All your base are belong to us<br />Connecting content with other services<br />
  • 42. How to use it for you<br />Ultimately, this depends on what<br />your goal is<br /><ul><li>Apply your personal brand
  • 43. Create your weak connections
  • 44. Monitor and maintain your network</li></li></ul><li>Blog<br />Your home away from all homes<br />
  • 45. LinkedIn<br />Your virtual client rolodex<br />
  • 46. Facebook<br />You can be more than just friends<br />
  • 47. Twitter<br />Your high school cafeteria, but cooler<br />
  • 48. Simply Put<br />Our story changes every day<br />
  • 49. Contact Us<br />For anything, anytime,<br />anyway<br />#jetcooper<br />hello@jetcooper.com<br />
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