International Business UNIT I

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International Business Mrs.Jayashree Patil-Dake BA (Eco-Hons), MA (Eco-Hons), MBA (Marketing), NET, SET, PhD (perusing) Senior Faculty, MBA Dept and Coordinator PGDMIB, BCPGC, Hyd-27 Introduction ã Globalization of Health Care 3.2 International Business Unit-I Global Imperative: An Overview-IB A Global perspective-emergence of globalization-drivers of globalization-Internationalization Process-stages in IBApproaches to IB The World of IB: Regional and Global Strategy-The Multinational Enter
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  International Business Mrs.Jayashree Patil-Dake BA (Eco-Hons), MA (Eco-Hons), MBA (Marketing),NET, SET,PhD (perusing)Senior Faculty, MBA Dept and CoordinatorPGDMIB, BCPGC, Hyd-27  Introduction ã Globalization of Health Care  3.2 International Business Unit-I Global Imperative: An Overview-IBA Global perspective-emergence of globalization-drivers ofglobalization-Internationalization Process-stages in IB-Approaches to IBThe World of IB: Regional and Global Strategy-TheMultinational Enterprise-Triad and International Business-International Trade Theories; Environment of IB, CulturalEnvironment and Political EnvironmentReferences:1.IB- Charles W L Hills & Arun K Jain, Tata McGraw Hills2.IB- P. Subba Rao, Himalaya Publishing House3.IB- Michael R. Chinkota, Cengage Learning etcpl refer syllabus copy for details.  IB: Global Perspective ã IB is a process of focusing on theresources of the globe and ã objectives of the organization on globalbusinesses opportunities and threats, ã in order to produce, buy, sell or exchangeof goods/services world-wide.
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