Reliance fresh

Please download to get full document.

View again

of 3
8 views
PDF
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Document Description
1. Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans…
Document Share
Documents Related
Document Transcript
  • 1. Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of 250 billion in the next 4 years in their retail division. The company already has 453 Reliance Fresh outlets across the country.] These stores sell fresh fruits and vegetables, staples, groceries,freshjuice, bars and dairy products. A typical Reliance Fresh store is approximately 3000–4000 square feet and caters to a catchment area of 2–3 km History After launch, in a dramatic shift in its positioning and mainly due to the circumstances prevailing in UP, WestBengal and Orissa, it was mentioned recently[when?] in news dailies that Reliance Retail is moving out of stocking fruits and vegetables[citation needed] .Reliance Retail has decided to minimise its exposure in the fruit and vegetable business. The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not exiting the fruit and vegetable business altogether, it has decided not to compete with local vendors partly due to political reasons, and partly due to its inability to create a robust supply chain. This is quite differentfrom what the firm had originally planned.
  • 2. When the first Reliance Fresh store opened in Hyderabad last October[citation needed] , not only did the company say the store’s main focus would be fresh produce like fruits and vegetables at a much lower price, but also spoke at length about its “farm-to-fork" theory[citation needed] . The idea the company spoke about was to source from farmers and sell directly to the consumer, removing middlemenout of the way. Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz, Reliance Footprint, Reliance Wellness,Reliance Jewels,Reliance Timeout and Reliance Super are various formats that Reliance has rolled out.[citation needed] In addition, Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple Specialty Stores branded as iStore, starting with Bangalore FOUNDER PROFILE "Growth has no limit at Reliance. I keep revising my vision. Only when you can dream It, you can do it." Dhirubhai H. Ambani Founder Chairman Reliance Group December 28, 1932 - July 6, 2002 Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader in the materials and energy value chain businesses. BOARD OF DIRECTORS OF RELIANCE INDUSTRIES LIMITED Mukesh D. Ambani Chairman & Managing Director
  • 3. Nikhil R. Meswani Executive Director Hital R. Meswani Executive Director H.S.Kohli Executive Director
  • We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks
    SAVE OUR EARTH

    We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

    More details...

    Sign Now!

    We are very appreciated for your Prompt Action!

    x