Retail Formats In India
Jitendra Kumar Dixit
 
Types of Retail Formats in India
1.Traditional Kirana Stores (
Mom-and-pop Stores
)2.General Stores3.Convince stores4.Grocessory Stores5.Departmental Stores6. Kiosks
3/30/2012 JITENDRA KUMAR DIXIT 2
 
Store BasedMerchandiseBasedRetail FormatsNon-store BasedOwnership Based
1.Independent Retailer2.Chain Store3.Franchising4.Leased Departments5.Vertical MarketingSystem6.Consumer Co-operatives
General Merchandise
1.Discount Stores2.Specialty Stores3.Factory Outlet Stores4.Hyper Markets5.Departmental Stores6.Membership Club
Food
1.Convenience Store2.Conventional SuperMarket3.Food Based Super Stores4.Combination Stores
Traditional
1.Direct Marketing2.Vending Machines3.CatalogueMarketing4.Tele -Marketing5.TV Home Shopping
Non-traditional
1.ElectronicShopping2.Video Kiosk3.AirportRetailing
3/30/2012 JITENDRA KUMAR DIXIT 3
 
Format Type Variety AssortmentPricingPolicyService Size(sq.ft.)LocationHyper Stores
Broad Very Low toDeepLow 100-300
SpecialtyStores
Narrow Deep High High 4-12 Malls
DepartmentStores
Broad Broad Average toHighAverageto high100-200 Malls
DiscountStores
Average Average Low Low 20-30 Companiesoutlets &malls
Factory Outlet
Narrow Very Deep Low low 50-120 Stand alonestripe centre
MembershipClub
Average Limited Low low Varyfromclub toclubMembersstore/institutional areas
3/30/2012 JITENDRA KUMAR DIXIT 4
of 44