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SUMMER PROJECT REPORT
 
ON
“A STUDY ON LCV/ICV PRODUCT OF TATA MOTORS ANDCAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT’’
For the Partial fulfillment of Master of Business Administration(2010-2012)
 
Faculty Guided
 
Corporate Guide
 
Mr. Trilok Pratap Singh Mr. Prateek Dhawan,T.S.M (TATA MOTORS)
Submitted By
Bhupendra Singh BhadauriaRoll. No 1025170038(M.B.A)
GLA INSTITUTE OF BUSINESS MANAGEMENTMATHURA (U.P)
 
AFFILIATED TO MAHAMAYA TECHNICAL UNIVERSITY,NOIDA
 
 
 
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PREFACE
 
All students learn theoretical subjects in their classroom, but as we are the managementstudents, apart from theoretical studies we need to get a deeper insight into the practicalaspects of those theories by working as a part of organization during our summer training.Training is a period in which a student can apply his theoretical knowledge in practicalfield. Basically, practical knowledge and theoretical knowledge have a very broaddifference. So this training has high importance as to know how both the aspects areapplied together. The study of management acquires most crucial position in the businessadministration. In order to be successful, it is necessary to give priority to the
management in an organization. But it can‟t be denied that the st
udy of managementwould be more educational, materialistic and even more interesting, if it is to be pairedwith the work in organization as an employee. The training session helps to get detailsabout the working process in the organization. It has helped me to know about theorganizational management and discipline, which has its own importance. The training isgoing to be a lifelong experience. Management in India is heading towards a betterprofession as compared to other professions. The demand for professional managers isincreasing day by day. To achieve profession competence, manager ought to be fullyoccupied with theory and practical exposure of management.This Project Report has been completed in Partial fulfillment of my management Program,M.B.A in the company TATA MOTORS LTD. which is a leading company of the topmost automobile sector Organizations. The objective of my project was to meet with thecustomer and handle the customers.
 
 
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ACKNOWLEDGEMENT
I wish to thank all those who helped me and without whose support, I could not havecompleted this project successfully. First and foremost I express my heartfelt thanks to
 Mr. Prateek Dhawan, T.S.M,TATA MOTORS
, for granting me the permission to do the projectand for his constant guidance during my project. I would like to thank with immensegratitude
 Mr. K.P.Singh,
 
sales head of Ashok Auto sales. I have immense pleasure inexpressing my deep sense of gratitude to
 Mr.
 
Trilok Pratap Singh Chauhan
,
lecturer
 – 
 MBA, Department of Management Studies for his valuable guidance, time, co-operation andsupport without which this project report would not have been completed. Last but not least,I would like to thank my family and friends for their wholehearted support for the completionof this project.
 
Bhupendra Singh Bhadauria
 
(M.B.A)ROLL- 1025170038
 
 
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DECLARATION
The summer training project on work 
 A STUDY ON LCV/ICV PRODUCT OF
 
TATA
 MOTORS AND CAMPITATIVE STUDY OF TATA’S PICK UP SEGMENT” 
 
Under theguidance of 
 MR. Prateek Dhawan
 
(Territory sales manager) is the srcinal work done by me.This is the property of the Institute & use of this report without prior permission of theInstitute will be considered illegal & actionable.
 
BHUPENDRA SINGH BHADAURIA(M.B.A)ROLL No- 1025170038
 
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