Final Project Report on ion of Coke vs Pepsi

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Marketing Mix Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objectives. Marketing mix has a classification for these marketing tools. These marketing are classified and called as the Four Ps i.e. Product, Price, Place and Promotion. The most basic marketing tool is product which includes product d e s i g n , q u a l i t y, f e a t u r e s , b r a n d i n g , a n d p a c k a g i n g . A critical marketing tool is price i.e. the amount of money that custom
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  Marketing Mix Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objectives. Marketing mix has a classification for these marketing tools. These marketing are classified and called as theFour Ps i.e. Product, Price, Place and Promotion.The most basic marketing tool is product which includes productdesign, quality, features, branding, and packaging.A critical marketing tool is price i.e. the amount of money thatcustomers pay for the product. It also includes discounts, allowances,credit terms and payment period.Place is another key marketing mix tool. And it includes variousactivities the company undertakes to make the product accessible andavailable to the customer. Some factors that decide the place are transportfacilities, channels of distribution, coverage area, etc.Promotion is the fourth marketing mix tool which includes all theactivities that the company undertakes to communicate and promote its product to target market. Promotion includes sales promotion, advertising,sales force, public relations, direct marketing, etc. Product In marketing, a product is anything that can be offered to a market thatmight satisfy a want or need. It is of two types: Tangible (physical) andIntangible (non-physical). Since services have been at the forefront of allmodern marketing strategies, some intangibility has become essential partof marketing offers. It is therefore the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic, andservice attributes, not just the physical merchandise. All products offeredin a market can be placed between Tangible (Pure Product) and Intangible(Pure Service) spectrum.  A product is similar to goods. In accounting, goods are physical objectsthat are available in the marketplace. This differentiates them from aservice, which is a non-material product. The term goods is used primarily by those that wish to abstract from the details of a given product. As suchit is useful in accounting and economic models. The term product is used primarily by those that wish to examine the details and richness of aspecific market offering. As such it is useful to marketers, managers, andquality control specialists.A service is a non-material or intangible product - such as professionalconsultancy, serving, or an entertainment experience. HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THISREPORT AND FOR MORE  PROJECTS, ASSIGNMENTS,REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COMCoke   - Product    The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity marketing strategy started by Robert W.Woodruff, the company presents the formula as one of the most closelyheld trade secrets ever and only a few employees know or have access to. This Coca-Cola formula appears to be the srcinal formula to Coca-Cola. It is fromthe book “For God, Country and Coca-Cola”. The company Coca-cola is a multinational and it is not limited to one product. Through the years they have invented and introduced many products than their main cola drinks. The list of Coca-cola brands are asfollows:
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