Frost Sullivan Urban Mobility 3.0: OEMs New Mobility Offerings and New Business Models Linking Web 2.0

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The impact of urbanisation, the growth of mega-cities and the change in the consumer’s demand for mobility services will be at the heart of Frost & Sullivan’s upcoming 2012 conference. ‘Urban Mobility 3.0: OEMs New Mobility Offerings and New Business Models Linking Web 2.0’, is taking place in London on 13th and 14th June. The two day event will debate and discuss new urban mobility concepts in addition to how latest trends can provide opportunities for government, and how public sector/corporations align their future mobility vision, products and services toward customers’ unmet needs. The event will also debate the role of public transport, specifically bus and rail, and electric vehicles as a sustainable transport of now and the future. Official Sponsors of ‘Urban Mobility 3.0’ are Karsan and Siemens.
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  • 1. Urban Mobility 3.0:OEMs New Mobility Offerings and New Business Models Linking Web 2.0 Frost & Sullivan’s Annual Industry Workshop 13 – 14 June 2012 Day 1: House of Lords, Westminster Day 2: The Honourable Artillery Company (HAC), London, United Kingdom Event Partners & Sponsors
  • 2. URBAN MOBILITY 3.0 Dear Colleague, Towards the end of 2011, it was much publicised that the global population grew to more than 7 billion people, and with a combination of increasing birth rates and people living longer, statistics show that we are adding a billion lives to the world’s population every 12 years. However, what was not as well publicised was the growth in urban areas; statistics from the World Bank show that in 2008, for the first time, more than 50 percent of the global population was living in urban areas. This trend is forecast to continue, to the tune of 60 percent by 2030 and 70 percent by 2050, leading to the emergence and dominance of Mega Cities, Mega Regions, and Mega Corridors. These three trends drive a country’s economy forward, with much of the GDP focussed in these areas; however, increasingly, the externalities of pollution and congestion are negating the full benefits that can accrue in these areas, with an estimated 700,000 deaths a year attributed to pollution, and congestion accounting for 1.5 percent of European GDP in lost productivity, almost €200bn. Hence, it is clear that demand for mobility is set to continue; in Europe alone, demand for passenger transport is set to increase by 35 percent between 2000-2020 and freight movements by 50 percent over the same period. However, a number of factors are starting to combine which are changing our attitudes toward, and therefore demand for, mobility services. In the developed world, increasingly consumers are beginning to be more receptive to the concept of shared mobility, including vehicles. This has seen the rise of numerous car sharing (car club) schemes, a trend that Frost & Sullivan forecasts to grow tenfold in terms of members between 2010 and 2016. In addition, with increasing environmental awareness, and costs of motoring relative to other modes, public transport, vehicle downsizing, ridesharing, and even taxi sharing are playing a more important role in the mobility mix. One of the key factors facilitating mode shift within these trends is technology. Key advances in connectivity, communications, payment services, and location-based services (to name a few) are facilitating integrated and interoperable systems within the mobility offering. Interestingly, this is not just a role for traditional transport operators; increasingly, we are seeing a combination of industry sectors such as payment, telecoms, technology services and travel agents combining to offer bespoke mobility offerings with transport operators. This also includes the automotive sector, with OEMs realising they’re no longer in the business of manufacturing and selling cars, but providing mobility services. We also realise that the public sector has a key role to play in ensuring legislation and policy are aligned to these emerging trends and, indeed, passenger requirements. Our annual workshop was established in 2009 to raise debate on such topics and trends, and specifically explore the business models and roles for the private and public sectors. Due to popular demand and feedback from last year, this year’s workshop is titled: “Urban Mobility 3.0: OEMs New Mobility Offerings and New Business Models Linking Web 2.0.” Frost & Sullivan’s upcoming workshop will debate, discuss and provide recommendations to the industry on new urban mobility models and how this trend can provide opportunities for government, public sector and corporations to align their future mobility vision, products and services toward customers’ unmet needs. The workshop will also debate and discuss the role of public transport, specifically bus and rail, and electric vehicles as a sustainable transport of now and the future. We trust that you will enjoy the event, and we look forward to sharing and engaging with you. Yours sincerely, Sarwant Singh Partner Frost & SullivanFor more information, visit or email 2
  • 3. URBAN MOBILITY 3.0Objectives of the Workshop: A Snapshot of Last Year’s Participants: Ansaldo Electric Drives • Athlon Car Lease International • BMW • BMW § Evolution of urbanisation and impact on mobility Group UK • BP Alternative Energy • Burson Marsteller • Car2go - § Analysis of impact on automotive and transportation Daimler • Club Assist • Eaton Corporation • ENEL • Financial Times • industry Ford Motor Company • Fuse • General Motors • Greater London § New business models emerging to offer alternative Authority • HCL Technologies • Hexagon Studio • Honda R&D Europe and broadening mobility solutions (UK) • House of Lords • IBM • IEDC UK • INTELI/MOBI.E • Cardiff § Analysis of multi-modality and micro-mobility University • Jaguar & Land Rover • • Logica UK Limited • LVMT Laboratoire Ville Mobilité Transport • Magneti Marelli S.p.A. • solutions Marubeni Corporation • Metalectrique Ltd. • Michelin • MITSUI • § Government vision, policy, legislation, and proposals Motability • Nissan International SA • Nissan Motor Manufacturing (UK) to support new mobility trends Limited • OLEV • PA Consulting Group • Protean Electric Ltd • Public § Voice of Customer analysis on attractiveness of new Service Review UK • Renault • Republic of Turkey Prime Ministry • Robert mobility solutions Bosch Ltd • SAIC Motor • Shell • Siemens Mobility Division UK • SIXT AG § What do cities of the future need?: Personal vs. public • SKF • TATA Motors • Tekes • The Society of Motor Manufacturers and transport Traders Limited • Toyota Central R&D Labs Inc. • Toyota Motor Europe London Office • Transport for London • TSB • UN-Habitat • Universiteit van Amsterdam • University of Ljubljana • Valeo • Veolia Transdev • Verbund • ZipcarWho Should Attend: Feedback from Last Year’s WorkshopOur Urban Mobility workshops have a very broad industryappeal, which encompasses principally automotive- andtransportation-related professionals, but also new business “Frost & Sullivan provided a robust, wide-ranging and thought-models and therefore representatives from industries such as provoking view on the future of Urban Mobility.”telecoms/communications, technology solutions providers andsystems integrators, reservation and payment systems, and UN-Habitattelematics providers. “An extremely insightful event; very diverse range of approaches to the same topic. Punchy and relevant content.”We believe that any individual with an interest in Urban Fuels & Sustainability Co-ordinator, ShellMobility should attend, but examples from last year’s delegatesinclude: “The event was most comprehensive in terms of people and companies which yet need to learn to work together to take on new challenges in the areas of services, infrastructure, legal bodies and • Automotive Manufacturers and Suppliers vehicle technology. This is an excellent nucleus to grow from to help structure and enable future mobility.” • Mass Transit Operators • Parliamentarians and City Planners - Product and Technology Planning Manager, Ford • Systems Integrators “This was a very informative, exciting and productive event, which • Consultants and Engineers gave me the opportunity to communicate with the key players. UM 3.0 • Transport Journalists, Visionaries and related Associations was an essential forum for understanding the diverse views held by the global leaders, who will be instrumental in deciding the way we will • Research Institutions and Universities move around our cities in the near future. This conference offered key • New Mobility Providers, Operators, and Stakeholders opportunity for established corporations and smaller companies to share the best ideas and provide each with a more accurate and • Vehicle Manufacturers and Suppliers lower-risk business focus.” - CEO, Metalectrique Ltd 3 For more information, visit or email
  • 4. URBAN MOBILITY 3.0 | Schedule-at-a-glanceWEDNESDAY, 13 JUNE, 2012*HOUSE OF LORDS, LORD TERRACE, WESTMINSTER, LONDONThis part of the programme is organised by our partners Carbon Connect, and is a free of charge event,but by invitation only.House of Lords Debate: Key topics that each panel will be asked to cover are as follows:Personal or Public? Urban Mobility in a Low Carbon World 1. How will new mobility models change and improve transport?Background / Context e.g. HS2, cycling infrastructure, door-to-door services 2. What impact will these solutions have on factors beyondBy 2025/2030, it is expected that over 60% of the global population will ease-of-use, e.g. noise and air pollution, congestion, etc?live in cities. This extraordinary growth will lead to integration of core 3. Evidence suggests that consumers want connected centres with the outer suburbs and daughter cities. These What steps are being taken to provide connectivity?expanding city limits will result in the emergence of Mega-cities, Mega- 4. What support does the industry need in terms ofregions, Mega-corridors and even Mega-slums, with urban populations government policy, subsidies and investment?between 10 and 100 million (in the case of some Mega-corridors inemerging markets.) This panel will comprise of a unique mix of parliamentarians and industry and academic experts.This increasing urbanisation will have a profound impact on personal Keynote Speech:mobility and on transport of the future. Transport companies are re- Norman Baker MP, Minister of State, Department for Transportinventing themselves as mobility companies, offering new products andmeasuring their mobility share, not market share. New initiatives like Debate Chairs:bike and car pooling, high speed rail, integrated door-to-door services, Lord McColl of Dulwichand Smartphone-based transport assistants are set to become common Barry Sheerman, MPplace in a more congested world. In order to keep up, transportauthorities will need to respond with fully integrated and multi-modal ‘Personal’ Transport Panel:solutions. The landscape of mobility experience is changing. Jan Nahum, Chief Executive, Karsan Sarwant Singh, Partner, Frost & Sullivan Frerk-Malte Feller, President, Zipcar EuropeThe challenge for the government is to pre-empt this landscape, byunderstanding and prioritising investment, and promoting sustainable ‘Public’ Transport Panel:and cost efficient transport solutions. Greater buy-in and understanding Gordon Wakeford, Chief Executive, Siemens Mobility UKamong users and customers is crucial if policy is to nurture and Isabel Dedring, Deputy Mayor for Transport, GLAencourage sustainable travel practices among urbanites of the future. Nigel Featham, Managing Director, Arriva North-EastObjective and Format AGENDAThe objective of this debate is to promote thinking, in industry and ingovernment, about contrasting future mobility scenarios. On one side, 15:00 Registration (Allow ± 30 minutes for security checks)those in favour of the development of more sustainable personal 15:30 High Tea and Keynote Speech from Norman Baker MPtransport (i.e. cars), on the other, those in favour of developing 15:45 Commencement of Debate, followed by Question &integrated multi-modal public transport. Each panel will discuss the Answer Sessionfuture of mobility within their transport mode and attempt to prove 16:50 Debate Summarywhy, where and how government policies should support their industry. 17:00 Networking DrinksFor more information, visit or email 4
  • 5. URBAN MOBILITY 3.0 | AgendaTHURSDAY, 14 JUNE, 2012THE HONOURABLE ARTILLERY COMPANY (HAC), LONDON8:00 Registration, Continental Breakfast and Exhibition8:45 Welcome Presentation Dorman Followwill Partner & Director EIA Frost & Sullivan Future of Mobility9:00 Scene Setting Presentation for Sarwant Singh Partner Frost & Sullivan the Day Panel 1: Key Mega Trends Impacting Mobility and Car Companies Vision in Future of Mobility9:30 Chair: Sarwant Singh, Partner, Frost & Sullivan Director - Internet Business Bas Boorsma Cisco Solutions Group Jan Nahum CEO Karsan Head of Business Thorsten Mattig Development Mobility BMW AG, Munich Services Enno Fuchs Director E-Mobility Adam Opel/Vauxhall Jorn Madslien Features Editor BBC News10:45 Tea/Coffee Break and Exhibition Panel 2: New Mobility Business Models - Car Sharing Operators and Leasing Companies11:00 Chair: Franck Leveque,VP Growth Consulting & BU Leader – Automotive & Transportation, Frost & Sullivan Marcus Spickermann Chief Financial Officer Daimler - Car2go Frerk-Malte Feller President Zipcar Europe Mike Masterson CEO ALD International Philippe Payen Chief Strategy Officer Veolia Transdev, Corporate James Finlayson Managing Director City Car Club Fabienne Herlaut Managing Partner Ecomobilite Ventures5 For more information, visit or email
  • 6. URBAN MOBILITY 3.0 | Agenda12:30 Lunch Break and Exhibition Mobility in Mega Cities - Vice President - Asia Pacific,13:30 Findings from Frost & Sullivans Vivek Vaidya Frost & Sullivan Singapore Global Mobility Tracker Panel 3: Government Vision for Inter Modal and Multi Modal Transport Solutions in Cities of the Future14:00 with Case Studies Chair: Andrew Everett, Head of Transport, Technology Strategy Board German Federal Ministry of Dr. Christian Schlosser Policy Specialist Transport and Urban Development (BMVBS), Berlin Royal Academy of Engineering Professor of Professor John Miles Transitional Energy University of Cambridge Strategies Transport Knowledge Transfer Neil Ridley Director Network Richard Bruce Head of OLEV Office for Low Emission Vehicles15:15 Tea/Coffee Break and Exhibition Panel 4 : Infrastructure Trends for Mobility15:30 Chair: Nick Ford, Senior Consultant - Automotive & Transportation, Frost & Sullivan Siemens Infrastructure & Cities Gordon Wakeford Managing Director UK Global Head of Intelligent Theo Quick Logica UK Limited Transport Systems Practice Joel Jackson Founder & CEO Mobius Motors Kalman Gyimesi Automotive Practice Leader IBM Institute for Business Value17:00 Workshop Concludes - Cocktails and Networking Drinks For more information, visit or email 6
  • 7. URBAN MOBILITY 3.0 | Speaker ProfilesSPEAKER PROFILES Dr. Christian Schlosser Policy Specialist German Federal Ministry of Transport and Urban Development (BMVBS), Berlin Andrew Everett Head of Transport Dr. Christian Schlosser currently serves as a Policy Technology Strategy Board Specialist for Electric Mobility and Investments for Sustainable Mobility with the German Federal Andrew Everett joined the Technology Strategy Ministry of Transport and Urban Development. Previously, Christian headed Board in September 2007 as Lead Technologist in the the Urban Transport of UN-Habitat, the United Nations Human Settlements Low Carbon Vehicle Innovation Platform. He was Programme, which is based in Nairobi/Kenya. His work focused on promoting appointed Head of Transport in July 2010. In his time sustainable urban mobility in developing countries and emerging economiesat Technology Strategy Board, Andrew managed the Ultra Low Carbon Vehicle with an emphasis on the needs of the urban poor. Prior to joining UN-HabitatDemonstrator programme, which will see more than 340 electric vehicles in 2006, Mr. Schlosser worked for the German Federal Ministry of Transporttrialled in the UK in eight locations. After completing a Mechanical Engineering and Urban Development in the field of housing policy and finance, as a researchApprenticeship, Andrew joined Ford Motor Company, where he held various assistant at the University of Delaware/USA and as transit planner for a countypositions in Engineering, Finance and Planning. In 1998 Andrew joined Visteon, government in South Germany. He holds a Ph.D. in Urban Affairs and Publica spin out of Ford, to take the role of Manufacturing Planning Manager. He then Policy from the University of Delaware and a Diploma in Applied Geographybecame Programme Manager for the cooling and air conditioning system to from the University of Bayreuth/ delivered to Kia for their first European manufactured car in Slovakia.Andrew then moved to the Energy Saving Trust as Transport Research andDevelopment Programme Manager, managing the Department for Transport’s Dorman FollowwillVehicle Technology Research and Development Fund. Andrew is currently a Partner and Director EIAboard member on the DfT Low Carbon Vehicle Public Procurement Frost & SullivanProgramme Board and a member of the Automotive Council TechnologyGroup. Dorman Followwill’s inspirational leadership and contributions to the global Frost & Sullivan team have accounted for outstanding performance in regional Barry Sheerman MP EIA sales and profit as a Partner, Director and Labour and Co-operative Member of Parliament for Executive Committee member for the Europe, Israel, and Africa region, in 2008 Huddersfield and 2009, as well as record profitability in the Healthcare business unit in North America from 2002-2005. Dorman has played a leading role in some of the Barry Sheerman MP is the Labour and Co-operative largest consulting engagements in the history of the firm, including ongoing member of Parliament for Huddersfield. He was projects with Bayer Biologicals and Philips, and key projects with Merck formerly Chairman of the House of Commons Select Chemicals, Montagu Private Equity, and Novartis. He also supports several keyCommittee for Children, Schools and Families from 2007 and the Education sales and new business development initiatives in EIA. Dorman has a B.A. inand Skills Committee from 2001-2007. He currently Chairs The Skills The Management of Organisations from Stanford University and currentlyCommission, has extensive experience in educational issues and played a key resides in Oxford, U.K., with his family.role in education policy and debates. His interests also include economic affairs,environmental sustainability and transport safety. Mr. Sheerman is an energetic Enno Fuchssocial and political entrepreneur, having initiated more than 30 different social Director E-Mobilityenterprises over the past 20 years. He is Chairman of Policy Connect (which Adam Opel / Vauxhallruns a number of policy forums and parliamentary groups), the ParliamentaryAdvisory Council on Transport Safety, Urban Mines (an environmental charity), Enno Fuchs is Director of E-Mobility atThe John Clare Trust and The Dominic Rogers Trust, all of which he helped Opel/Vauxhall and is responsible forestablish. Mr Sheerman is also a visiting professor of Social Enterprise at the commercialisation of all Opel/Vauxhall’s electricUniversity of Huddersfield. vehicles including ground-breaking Ampera, an all- electric vehicle with extended range. Enno has over 10 years of experience in the industry and is an expert in Automotive Sales, Marketing & Aftersales. Other Bas Boorsma recent roles at General Motors Europe included Managing Director GM Norge Director - Internet Business Solutions Group and General Manager Operational Services, Opel/ Vauxhall Europe. Prior to CISCO General Motors (GM), Enno worked as a Consultant and Project Manager for Intra Consulting, Germany, and as a Quality Engineer for Chesfer Precision Bas Boorsma currently serves as a director of the Plastics, Singapore. Enno holds a joint degree in Engineering and Business Internet Business Solutions Group, Cisco’s strategic Administration (‘Dipl-Wi-Ing.’; equivalent to Master’s degree) from studies in global consultancy arm, and leads Ci
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