How to Create a Great Product Video for Your Mobile App

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You don't have to have a huge budget to create an effective product video for your mobile app. Follow these steps to create a product video that gets noticed. Check out all of my videos at http://www.slideshare.net/AtNathanManning
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  • 1. How to Create a Great Mobile App Product Video Nathan Manning Twitter: @nathanmanningLinkedIn: bit.ly/nathanmanning
  • 2. Why Video?• Get the attention of reviewers and app store content managers• Increase the viral potential of your marketing• Address customer conserns and questions = less percieved risk
  • 3. Use Emotional Hook• Start with a clear, compelling reason to keep watching the video • What problem does your app help people solve?• Hook can be something that elicits an emotion – fear, curiosity, laughter, or poignant moments Example: Tiny Wings
  • 4. Storyboard/Script• Every Hollywood movie starts with storyboards• Don’t need to use fancy software - simple sticky notes will do just fine• Start by outlining the key messages that you want to deliver• Write down what will happen in every 5 to 10 second “scene”• Shorter is better, as long as you can get your message across
  • 5. Make it Personal• Downloading an app is a personal, active choice• Talk to the viewer as if they were the only person watching your video• Frame the problem in terms that they can understand personally• Use words like “you” rather than abstract statistics
  • 6. Create Customer Journey• Take your customer on a short but compelling “journey” that leaves them ready to download your app• Define the problem, identify the solution, add proof points, and then close with a call to action• For a game, don’t forget to show the gameplay – customers are risk averse• Don’t forget the call to action! Many developers do
  • 7. Keep it Short• Online videos - short and sweet• Grab people’s attention in the first few seconds or risk losing them• If you’re not sure if something should be left in, it shouldn’t• Avoid repetition and needless detail• Keep message crisp, clear & focused• For most apps, you can get your message across in less than 3 minutes
  • 8. Get Help if You Need it• If you don’t feel comfortable writing yourself – hire someone on Elance• It could be the best few hundred dollars that you ever spent!
  • 9. Read the Full Article at MobileAdvertisingHub.com Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning
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