mmohit sharma

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SWAMI SARVANAND INSTITUTE OF MANAGEMENT AND TECHNOLOGY DINANAGAR A PROJECT REPORT ON AMUL CHOCOLATES EFFECTIVENESS OF CHOCOLATE ADVERTISEMENT TOWARDS ITS SALES SUBMITTED SUBMITTED BY: MISS KAUR TO: AVINASH BBA 6TH 95312454269 SIG OF DUIDE................ H.O.D................. SIG OF 2 3 PREFACE The BBA is well structured and integrated course of business studies. The main objective of practical training at BBA level is to develop skill in student by supplement to the theoretical stu
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  SWAMI SARVANAND INSTITUTE OFMANAGEMENT AND TECHNOLOGY DINANAGAR A PROJECT REPORTONAMUL CHOCOLATES EFFECTIVENESS OF CHOCOLATE ADVERTISEMENT TOWARDS ITSSALES SUBMITTED TO:SUBMITTED BY:MISSAVINASHKAURBBA 6 TH  95312454269  SIG OF DUIDE................ SIG OFH.O.D................. 2  3  PREFACE  The BBA is well structured and integrated course of business studies. The mainobjective of practical training at BBA level is to develop skill in student bysupplement to the theoretical study of business management in general.Industrial training helps to gain real life knowledge about the industrialenvironment and business practices. The BBA provides student with afundamental knowledge of business and organizational functions and activities,as well as an exposure to strategic thinking of management.In every professional course, training is an important factor. Professors give ustheoretical knowledge of various subjects in the college but we are practicallyexposed of such subjects when we get the training in the organization. It is onlythe training through which I come to know that what an industry is and how itworks. I can learn about various departmental operations being performed in theindustry, which would, in return, help me in the future when I will enter thepractical field. Training is an integral part of PGDBM and each and every student has to undergothe training for 2 months in a company and then prepare a project report on thesame after the completion of training.During this whole training I got a lot of experience and came to know aboutthe management practices in real that how it differs from those of theoreticalknowledge and the practically in the real life.In today’s globalize world, where cutthroat competition is prevailing in themarket, theoretical knowledge is not sufficient. Beside this one need to havepractical knowledge, which would help an individual in his/her carrier activitiesand it is true that “Experience is best teacher”. 4
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