7 Marketing Strategies to Grow Your Business

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1. 7 Marketing Strategies to Grow your Business 2. Laila Hage-Ali Senior Manager, Marketing Consulting Australian Business Consulting & Solutions p. 02 9458 7812 e.…
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  • 1. 7 Marketing Strategies to Grow your Business
  • 2. Laila Hage-Ali Senior Manager, Marketing Consulting Australian Business Consulting & Solutions p. 02 9458 7812 e. laila.hage-ali@australianbusiness.com.au w. marketingsuccess.com.au f. facebook.com/marketingsuccessau t. @AusBusMarketing
  • 3. 7 Marketing Strategies to Grow your Business.
  • 4. Have a good brand & a compelling message
  • 5. Moore’s Positioning Statement For (target customers) Who (have the following problem) Our product is (describe the product or solution) That provides (cite the breakthrough capability) Unlike (reference competition), Our solution (describe the key point of competitive differentiation)
  • 6. Review your website
  • 7. Content – create a blog!
  • 8. Why build a blog? • Help position your brand as a trusted advisor • Help your audience engage with you on an individual/personal basis as opposed to a company • Help your website to be found in search results
  • 9. Social Media
  • 10. Don’t just promote - ENGAGE Social Media’s #1 Rule
  • 11. Receive Quantitative and Qualitative data Learn About Your Audience
  • 12. Customer experience
  • 13. Search Engine Optimisation & Search Engine Marketing
  • 14. Live broadcasting
  • 15. Laila Hage-Ali Senior Manager, Marketing Consulting Australian Business Consulting & Solutions p. 02 9458 7812 e. laila.hage-ali@australianbusiness.com.au w. marketingsuccess.com.au f. facebook.com/marketingsuccessau t. @AusBusMarketing
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