NTDP-2016-2022-Executive-Summary.pdf

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NATIONAL TOURISM DEVELOPMENT PLAN 2016-2022 Map of Cluster Destinations 1 Introduction The National Tourism Development Plan 2016-2022 is a continuation of the National Tourism Development Plan 2011-2016 formulated in 2010 by the Department of Tourism as mandated by Republic Act 9593 or the Tourism Act of 2009. It was completed with the assistance of Asia Pacific Projects, Incorporated, in association with Indra Philippines. The vision of dev
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    NATIONAL TOURISM DEVELOPMENT PLAN 2016-2022    Map of Cluster Destinations 1      National Tourism Development Plan 2016-2022 1 Introduction The National Tourism Development Plan 2016-2022 is a continuation of the National Tourism Development Plan 2011-2016 formulated in 2010 by the Department of Tourism as mandated by Republic Act 9593 or the Tourism Act of 2009 . It was completed with the assistance of Asia Pacific Projects, Incorporated, in association with Indra Philippines. The vision of developing a highly competitive and environmentally sustainable tourism industry that is focused on creating inclusive growth was adopted to provide the long-term implementation framework consistent with the declaration of policy set forth in the Tourism Act of 2009. The Department of Tourism started the review of the srcinal Plan in December 2015 followed by extensive consultations with National Government Agencies and private tourism-related associations in January 2016. Through March 2016, a series of focus group discussions and consultations were undertaken on a regional, provincial, and local level participated in by sectors representing local tourism and business councils, local government units, non-governmental organizations, and the academe. The extensive discussions were also supported by a SWOT survey conducted among the participants which essentially validated some issues identified in the first Plan as continuing challenges that remain to be addressed in the coming years. The industry’s performance vis-à-vis the economic goals and targets set forth during the period of 2011-2016, likewise, formed the basis for strategic programs and action plans covering 2016-2022 laying down the basis for the new goals and targets. Efforts have been undertaken to consolidate the gains already made and adopt a more strategic and innovative approach in exploring new opportunities to pursue inclusive growth which will be done by expanding community participation across the full range of facilities and services planned in the tourism circuits and development areas. Continuity is the cornerstone of the new Plan with special focus on what is achievable as well as on building on the momentum of what has already been initiated through the efforts of the numerous stakeholders comprising the tourism industry.      National Tourism Development Plan 2016-2022 2 The NTDP 2016-2022 seeks to build and upscale the implementation of tourism programs through a focused and prioritized approach which is designed to deliver a more competitive, sustainable and inclusive tourism sector. I. Philippine Tourism Industry Profile Tourism Act of 2009: Republic Act 9593, otherwise known as the Tourism Act of 2009, provides for the improvement of the Philippines ’  tourism competitiveness. Outlined in Section 36 is the need for updated national tourism plans to address the evolving needs and capabilities of the industry. Economic Performance: The growth of foreign visitors and domestic travelers during the period of 2011-2015 together with the attendant increases in their lengths of stay and daily expenditures resulted in an increase in internal tourism expenditures to Php 2.0 trillion in 2015 up from 1.4 trillion in 2011. Likewise, tourism gross value added of Php 1.0 trillion represented an 8.2% increase share of the country’s GDP. Employment in the tourism sector also grew to 5.0 million reflecting a 12.7% increase of national employment over the previous year (2014). Philippine International Arrivals by Region (2010-2015) 2   Foreign Markets: The East Asian region representing the countries of Korea, Japan, and China comprises the largest source markets for the Philippines, constituting 49.2% of total international visitor traffic in 2015, and will continue to be the leading source markets in both the short and medium term periods as air seat capacities are sufficient to accommodate larger traffic volumes. North America, consisting of the United States of America (USA) and Canada, with over 938,000 visitor arrivals in 2015, constitutes the 2 nd  largest regional source, at 17.5% of the total visitor traffic to the country. This market, being mainly Filipino- Americans, contribute substantially to foreign exchange receipts due to their extended length of stay averaging 12.4 days. North America also represents a main source of repeat visitors. 01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0002010 2011 2012 2013 2014 2015 OthersAustralia & New ZealandASEANEuropeNorth AmericaEast Asia
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