Poster and Digipak Textual Analysis

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  Poster and Digipak textual analysis  Introduction  In today’s society Digipak's are not as popular or significant as they used to be due to the development of technology. Digipak’s conventionally contain the CD along with images focusing on the artist or band and the list of album songs.  Posters are a form of promoting an artist and their products therefore clearly portraying who that artist is the type of genre and who they are as a person. These posters can be used in magazines or on billboards as a way of promotion. This therefore makes it become more universal and increases sales if it is posted in different places. Also the artist can post a preview of it on their social media as another way of targeting their target audience.  Ariana Grande-Digpak   Ariana Grande-POSTER Subtle pink tone portraying a girly theme in a cute delicate way. This also correlates with her digipak with the use of the same font, style and colour Her name across the top in a more bold presentation. However it still portrays a ‘pretty theme’ The use of popular artist in the same genre as her at the bottom who feature in her album may encourage the audience to buy the music. This is another promotional technique The white text on a black background stands, therefore it becomes eye catching. The clear dates and names also heightens a good communication between the audience and the artist.
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