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  BSBMKG413 Promote products and services Session 6  Who’s the target audience?    Purpose of this presentation This presentation introduces you to the concepts of:  market segmentation  target marketing  Networks.  Target market  ‘Target marketing’ means that the seller identifies a particular market and develops products and services tailored to meet their specific needs.   A target market are buyers within the total market who share similar needs/characteristics and to whom the seller decides to communicate and sell a product/service/experience.
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