Sandra Hong's Resume

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Sandra Hong MARKETING ã PR ã STRATEGY sandrawhyhong.com “Give me six years to chop down a tree and I will spend the first four sharpening the axe.” - Abraham Lincoln sandrawhyhong@gmail.com @sandrawhyhong 443 . 254 . 6563 236 E 13th. St. #22 NY,NY 10003 experience Strategist, ROKKAN MARCH 2011 - PRESENT Provided strategic recommendations and action plans for key accounts on several digital marketing initiatives. Assisted in the development of an entirely new discipline within the agency, help
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   Strategist, ROKKAN  MARCH 2011 - PRESENTProvided strategic recommendations and action plans for key accounts on several digital marketing initiatives. Assisted in the development of an entirely new discipline within the agency, helping to create official documentation and best practices. Sample work available by request. ã Worked with in-house Creative, User Experience and Technology Teams to create compelling pitches and execute project deliverablesã Provided clients with biweekly and monthly reporting with informative social media analytics, competitive audits and current trendsã Built strategic relationships with third party vendors and collaborators for optimized engagement with campaigns  Marketing Manager, ROKKAN  JANUARY 2010 - MARCH 2011Worked directly with upper management to create a successful internal PR and communications strategy. Coordinated with top ranked PRagency to produce pitches, case studies and facilitate media opportunities for agency’s C-Level and Executive staff.ã Managed announcement and strategic press distribution of all product launches and agency news, writing releases and case studiesã Successfully produced the redesign of Rokkan.com in 2011, responsible for content management and continued site maintenanceã Created official documentation and assets for marketing materials and pitch creation for business development purposes  Specialist, APPLE  AUGUST 2008 - MARCH 2009 Assisted customers with proper diagnoses and relevant solutions for Apple technology and software. Successfully completed Apple in-store training, closely following Apple technology updates for optimized customer service.  Intern, ROKKAN  JANUARY 2009 - DECEMBER 2009 Assisted partners in creating front-facing communications and marketing materials, researched industry competitors and trends ã Created and maintained content for Rokkan’s owned social channels, growing up to 2500+ Twitter followers and 1100+ Facebook Likesã Researched relevant industry awards and accolades, responsible for gathering collateral and assets for submissionã Provided support in design, copywriting and research for several client-side projects  Academy of Art University - San Francisco, CA BFA Marketing and Advertising Communications - Class of 2010ã One Show College 2009 Merit Winner - Integrated Advertisingã AAU Federalists Advertising Club - Founding Member and President  Proficiency in the following applications and tools: ã Adobe: Photoshop, Illustrator, InDesignã Microsoft: Word, Excel, Powerpointã Apple: Keynote, GarageBand, Logicã Social Reporting: Hootsuite, TweetDeck, Facebook Insights, Google Analytics experienceeducationskills Sandra Hong MARKETING ã PR ã STRATEGY sandrawhyhong.com236 E 13th. St. #22 NY,NY 10003@sandrawhyhongsandrawhyhong@gmail.com443 . 254 . 6563 “Give me six years to chop down atree and I will spend the first four sharpening the axe.”  - Abraham Lincoln  Sandra Hong BALTIMOREsan francisconew york born and raised california bound back to the east coast  2006 2011 4 YEARS OF ART SCHOOL 1 GNARLY BIKE ACCIDENT 2 EARTHQUAKES EXPERIENCED 157 BURRITOS CONSUMED 2.5 AVG. HOURS OF SLEEP PER DAYOK   skills acquired  levelphotoshopillustrator in designhtml/cssflashpowerpointwordexcelMEHOKSUPER! miscellaneous know-how’s OKlevelguitar pianodrumskaraokeping pongMEHSUPER! “Yes. Like, The Wire.” “I left my heart in...” state of mind.” “Getting into a languages OKlevelEnglishKoreanSpanishMEHSUPER! 47 KLOUT SCORE 522 FOURSQUARE CHECK-INS 110 PERCENT ENTHUSIASTIC ABOUT LIFE 236 E 13th. St. #22 NY,NY 10003@sandrawhyhongsandrawhyhong@gmail.com443 . 254 . 6563
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