Study of Mobile Phone Usage Among the Teenagers and Youth in Mathura

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CONTENTS Sr. No. Particulars Page No. 3 I. Background II. Scope 4 II. Methodology 5 III. Limitations 6 IV. Detailed Research Findings 8-25 V. Annexure Annexure A: What is SEC? Annexure B: Questionnaire ----- VI. Bibliography --- 2 MACRO MACRO ã © Copyright 2004 ã MACRO This document is proprietary & confidential. Background In February 2009, a paper titled ‘Mobile Phones and Youth: A look at the U.S. student market’ was presented in the ITU/MIC Workshop on Shaping The F
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     CONTENTS Sr. No. Particulars Page No. 3I. Background4II. Scope5II. Methodology6III. LimitationsIV. Detailed Research Findings 8-25V. AnnexureAnnexure A: What is SEC?---Annexure B: Questionnaire ---VI. Bibliography --- 2M A C R O MACRO ã © Copyright 2004 ã MACROThis document is proprietary & confidential.  Background In February 2009, a paper titled ‘Mobile Phones and Youth: A look at the U.S. studentmarket’ was presented in the ITU/MIC Workshop on Shaping The Future for The MobileInformation Society. It was based on a survey, a primary research study, which wasundertaken as a part of the case studies programme managed by Ms. Lara Srivastava of the ITU. The study was primarily designed to explore the relationships between genders,age, behavioral trends and mobile phone usage patterns of teenagers and young people, inthe age group 12-29 years. Besides depicting the U.S. market, this paper also providessome international perspectives from Japan, China, Australia, United Kingdom and Italy.This paper, by MACRO, is an attempt to replicate the study in the Indian context in order to arrive at the current trends, especially in metros like Mumbai where mobile telephonyseems to have made an immense impact.  Scope ã To study the attitude of teenagers and youth, age group 15-30 years, towards cellular  phones.ã Enumerate the usage patterns and arrive at peculiarities, gender-wise or age-wise, if any.ã Examine the way young people relate to the functionality of mobile phones as well asassess observable phenomena.ã Detail and document their triggers for purchase and influencers at the time of  purchase.ã Identify the different associations with cellular phones.ã Investigate their awareness with regards to the recent launches of mobile handsets inthe market.ã Understand their perceptions for issues like medical side effects and privacyimplications. 4
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