The Public TV Fundraising Decision

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The Public TV Fundraising Decision Memorandum To: From: Date: Sub: WHCZ’s station manager Project Team 3/29/2012 The Public TV Fundraising Decision As per the given problem, the table below contains information pertaining to the different scenarios to help a public television station to make decisions regarding what promotional items to offer in fundraising event. BASE CASE EXTENSION CASE 84 ZERO NUMBER OF UMBRELLA SPOTS NUMBER OF MAGAZINE SPOTS NET INCOME 30 54 650000 1730000 1 March
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    1   The Public TV Fundraising Decision Memorandum To:   WHCZ’s station manager    From:   Project Team Date: 3/29/2012   Sub: The Public TV Fundraising Decision As per the given problem, the table below contains information pertaining to thedifferent scenarios to help a public television station to make decisions regardingwhat promotional items to offer in fundraising event. BASE CASE EXTENSION CASE NUMBER OF UMBRELLA SPOTS   30 84 NUMBER OF MAGAZINE SPOTS 54 ZERO NET INCOME 650000 1730000  March 29, 2012  2 Following are the recommendations based on analysis of the quoted data:1.   If the audience size is expected to turn up more for magazine spot (1.5%:, then thecompany should take up magazine spots for greater hours & number.2.   Even the profit earning of magazine over umbrella is higher so it will be better to takeup magazine spots for most of the time.3.   But since the turnover for donation again for the second time( repeat donors) ismore(25%) than the magazine (15%) so the company should try to maintain a fareratio of both.If you have any additional questions, please let us know.
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